Kashmir is gaining popularity as a destination wedding venue

Canadian couple Rajvir and Jaspreet’s wedding ceremony on the banks of the Lidder, surrounded by lush green forests, highlighted the scope of promoting Kashmir as a wedding destination.

Those connected with the tourism industry believe the mood is buoyed by the record number of tourists visiting the alluring valley. They believe that due to its romantic and nostalgic appeal, it has inspired many Non-Resident Indians (NRIs) and others to plan memorable days in magical Kashmir.

Sensing the vibe, the Jammu and Kashmir tourism department is also taking steps to cash in on the trend. “Jammu and Kashmir is a beautiful place. People can come here not only to enjoy the fascinating places but also to perform and celebrate their weddings in dream destinations here. We are in contact with local hoteliers in this regard,” said Sarmad Hafeez, secretary of the tourism department.

Cities and towns like Jaipur, Jodhpur, Udaipur, Musoori and Lonavala among others are among the most popular wedding destinations across the country. However, Kashmir may soon be added to the list.

The economic potential of the destination wedding market in the country is estimated at around ₹25,000 crore. With the enlistment of Kashmir as another wedding destination, everything is set to give a big boost to tourism in the valley.

Jammu and Kashmir saw last year the arrival of MICE (Meetings, Incentives, Conferences, Exhibitions), corporate bookings and film tourism, in addition to traditional leisure and adventure tourism. Hosting destination weddings will now expand the range of tourism services and products.

“In several of our meetings with local hoteliers, we have asked them to develop facilities for dream weddings and to partner with the country’s leading wedding planners and event managers to market the venue as leading wedding destination, which would definitely give a big boost to local tourism,” added Hafeez.

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